Web design, the fastest growing segment among the various disciplines
of graphic design, calls upon the creative and magical skills of a
graphic designer, but it takes designers away from the physical media
with which they are most familiar. Instead, web design challenges the
creation of pleasing and evocative designs entirely within an
electronic, digital medium.
In a series of disciplines that, at
one time, meant literally getting their fingers dirty - an analogous
concept that went well beyond allegory - web designers are actually at a
disadvantage if their fingers are dirty at all.
What is web design, and how does it differ from the traditions of this time-honored profession?
Because
of the digital revolution that has allowed manipulation of computer
code to handle far more than the text-based skills of the first
generation of computer science, the computer and its peripherals and
software packages now considers text as just another graphic element in a
cyber-world of illustration, photography, audio/video, as well as text,
and a variety of combinations of these elements.
Like never
before, graphic and web designers have access to a color palate that is
millions of colors, textures that range from smooth glass to rocky
crystals to ethereal fog, shapes that were once impossible to conceive,
let alone replicate with ease, animation in three dimensions - and
potentially more - and combinations of these abilities.
Web design
is the discipline that takes these elements, puts them into the hands
and minds of capable designers, and turns them loose on the facsimile of
a medium that we still refer to, anachronistically, as a "page." In
that respect, the details of the tools used in the software packages
website designers employ are still represented by their dirty-fingers
icons of the real, old-school tools: pencils and brushes, paint spray
cans, smudges and smears, scissors and blades, cropping, fading,
dodging, outlining, filling, and so on. Designers are, after all, still
using these same techniques; it is just managed by a medium with which
they interface only indirectly, but very effectively.
It is
actually an advantage to the website designer because the speed of
activity from inception to final result is often more quickly
accomplished than ever before.
However, to all of the design
skills that coordinate so well with the old-school technology of graphic
design, the website designer must acquire new skills in computer code
manipulation such that some of the graphic images, or icons, or text
strings, created on the web page have direct electronic link to other
pages to which the designer allows the webpage user to access to further
enhance the user's ability to acquire information.
In this respect, the web designer
enhances the skills of the graphic designer by use of tools that exist
more in the realm of computer programmers than in visual effects design,
but it all works in a cohesive whole to give the Internet user a more
pleasing, realistic environment in which to search for our
ever-increasing thirst for information.
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